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LinkedIn, Spotify Planning Live Audio Features

They’re the latest in a string of social media and tech firms looking to jump on the Clubhouse bandwagon.

The race to be the next Clubhouse continues. The buzzy audio-only app that’s proven popular among early adopters in the promotional products industry has the rest of the social media landscape scrambling to catch up. Both Twitter and Facebook have versions, either in the works or rolling out. Now LinkedIn is testing its own social audio feature, which the social media company believes will be different than its rivals because it’s a networking feature for professionals, rather than just a social outlet.

“We’re seeing a nearly 50% growth in conversations on LinkedIn reflected in stories, video shares and posts on the platform,” Suzi Owens, a spokesperson for LinkedIn, told TechCrunch. “We’re doing some early tests to create a unique audio experience connected to your professional identity. And, we’re looking at how we can bring audio to other parts of LinkedIn such as events and groups, to give our members even more ways to connect to their community.”

The LinkedIn audio feature will include a stage showcasing the room’s speakers and a set of listeners below, as well as tools to join and leave a room, react to comments and request to speak, according to screenshots of the interface discovered in the app by reverse engineer Alessandro Paluzzi, as reported by TechCrunch.

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